University of Surfing Hat (Tan)


University of Surfing Hat (Tan)

  • Classic Snap-Back Surf Style Hat
  • Without Lesson- Only $20.00 With Shipping
  • With Lesson- Only $10.00!
  • Blue Color also Available


SKU: 311 Category:


Short Sleeve Rash Guard


6 oz. Short sleeve Rash Guard

  • 6 oz. UV Lycra Protection
  • Flexible Overlock Seams
  • Crew Neck Short sleeve
  • Exterior Seams eliminate chafing
  • Keeps you warm in and out of the water


SKU: 303 Category:


University of Surfing T Shirt



University of Surfing T Shirt

  • Only $10 w/Lesson

$20.00 w/Shipping

SKU: 305 Category:


University of Surfing Hoodie



University of Surfing Hoodie

  • Only $40 w/Lesson

$45.00 includes shipping

SKU: 315 Category:

University of Surfing Hat (Blue)


University of Surfing Hat (Blue)

  • Classic Snap-Back Surf Style Hat
  • Without Lesson- Only $20.00 With Shipping
  • With Lesson- Only $10.00!
  • Tan Color also Available


SKU: 309 Category:


Long Sleeve Rash Guard


Long Sleeve Rash Guard

  •  6 oz. UV Lycra Protection
  • Flexible Overlock Seams
  • Crew Neck Longsleeve
  • Exterior Seams eliminate chafing
  • Keeps you warm in and out of the water


SKU: 304 Category:


Gift Certificate for 1 Person Group Lesson



Group Lesson Gift Certificate

All Group lessons take place on pre booked weekend days (mainly Sundays at 11 this time of year) All inclusive good for one student and a 2 hour surf lesson. After payment we will send you a Gift Certificate that may be redeemed at any open group lesson!


University Info (FAQ)

University of Surfing is dedicated to providing and documenting the best surfing experience possible. We love surfing and it shows. Our life long surfers will teach you surfing during the proper tide on a soft, safe surfboard in a 4/3mm wetsuit and booties. U of S is fully licensed and insured and is proud to live and work on the beach 10 minutes south of San Francisco in beautiful Pacifica.

Please surf smart. As long as you follow a few basics you can safley keep yourself and others from getting hurt.

  1. Hold onto your board
  2. Do not cut off other surfers. The surfer who is closest to the breaking part of the wave gets the wave.
  3. Be sure to put your hands out in front of you when you are crashing head first and always cover your head until you physically see your surfboard. If it or anything else is in between you and a incoming wave your gong to get hit.
  4. Surf smart. Watch the waves and surf to your ability
  5. Ask for help. We can make your entire surf experience WAY more fun and safe.

Frequently Asked Questions

How much are lessons?

Group lessons are $100 and price drops on repeat lessons. Private lessons are $180. Semi Private are $140, for 2 or more at non group lesson time

How do I sign up?

Email for quick response or call 650 556 6515

I tried to e mail & calling and I have not yet heard back from you.

Sorry but if we do not reply within 24 hours that means the lesson you requested in most likely booked. Please not in the subject line if you want a private, we can almost always accommodate private lesson requests.

When does the lesson start?

Lessons are scheduled around low tide for favorable conditions. If these times do not work; we can schedule a private surf whenever you want, it just might be a bit rougher.

Where do I go for my lesson?

Take Hwy 280 S to Hwy 1 South for a couple minutes. Linda Mar State Beach is on the right side of Highway 1. Turn right at the intersection of Linda Mar Blvd and San Pedro Ave. Make an immediate right into the lot.

How much time do we spend in the water? 1 to 1.5 hours of wave riding. Any more than 1.5 hours is too much. Surfing is very hard work.

What do I need to bring?

A towel, swim suit, sun screen, signed waiver and your payment.

What can I do or not do prior to my lesson?

Take it easy. Do not go on a 10 mile bike ride. You will need your energy if you want to surf for more than an hour. Some people like to stretch before and/ or after Surfing.

Do I need to know how to swim?

Yes. We will most likely not be water more then 3 or 4 deep, but you must have the swim basics down.

Do I need to rent equipment?

No. We supply the Board, Suit and Booties.

Can I use my own wetsuit?

Yes. Surfboard? No. You must use one our boards until you have learned the basics and sign up for an intermediate lesson.

Do I need to make reservations?


What age do I need to be?

5 and up.

Can we get photos?

Yes. Contact us for details.

What do we do if it’s raining?

We surf in the rain. You’re already wet and the rain warms the water and decreases the crowds. Wind is worse then rain; surfing in the rain is great. The only bummer is getting in and out of your wetsuit. Do not surf right after the first big rain of the year.

University of Surfing suggested lesson plans
  • Take a lesson
  • We suggest 2 or 3 regular group lessons
  • Buy a wetsuit, we love Hotline but any 4 3 mm suit from a SURF shop will do
  • If your up for it but a big soft surfboard, Costco sells a 8 footer for $100
  • Surf on you own for 5 to 10 times then get a private lesson to work on specifics
  • We also offer many package deals

Post Surf Lesson Info

Attention: University of Surfing Alumni

Thanks a ton for coming out and learning to surf with University of Surfing. Please come back again.

If you are ready to go out on your own here is some info to help. Be SAFE. Look out for other surfers, cover your head and hold on to your board.

It’s a good idea to buy a good wetsuit now and try out different rental boards before you buy. Feel free to ask any questions and I look forward to seeing you out in the surf.

We offer intermediate to advanced lessons as well as packages and Coaching. Whether you have been surfing for less than a year or more than 5 years, we can help you have more fun by seriously increasing your wave count. Lessons are available on yours or our equipment at Linda Mar, or your home break.

Local Shops

NorCal Surf Shops 5460 Coast Hwy, Pacifica, CA – (650) 738-9283

Sonlight Surfshop 575 Crespi Dr # 1, Pacifica, CA – (650) 359-5471

HMB Surf Report    (650) 726-0654

Suggested Movies

ESPN: Down the Barrel            Great Movie, Must See

Step Into Liquid                         Best all around Surfing Movie

Surfs Up                                    Super good, best Hollywood surf movie ever

North Shore                               All time classic 80’s Hollywood Surf Movie

Surfing for Life                           Documentary on aging surfers

Linda Mar

To the south end, aka Boat Docks it is a mellow reef break that can have a really fun long left. Careful it’s rocky and you should only surf out there if you can surf safely and respectfully. Next is San Pedro creek, rocky reef that can create some fun waves. Main beach, aka Taco Bell beach at Linda Mar is a Beach Break. The further north you go the more advanced and secluded the wave gets. The Pump House is in front of the north lot showers and is a good mid level wave. Next break is in front of the Park and Ride at Crespi, good wave with smaller crowds. The far north end has a few reefs and large exposed rocks, advanced only. So for your best bet, stay between San Pedro creek and Taco Bell. It’s a mainly sandy bottom, slow, usually mushy wave that often closes out allowing multiple surfers to ride each wave. All these spots can become much nastier at high tides, or they can go flat if the tide is too high.

Other good beginner beaches in bay area:

Surfers Beach in Half Moon Bay, aka Princeton or HMB Jetty. Mellow little wave that is protected from north swells, mellower waves at low tide, hollow and fast at high tide. Cowell’s in Santa Cruz, Capitola, Manresa is Aptos, Balinas in Marin

Surf Info

Wave -Energy in water that breaks in water that is approximately 1.4 times deeper than it is high. Ex. A 2-foot wave will break in about 3 feet of water. Whitewater. Broken wave, mush, horizontal, better for beginners.
Tides -Changes twice a day, low tide tends to have more mellow mushy waves. High tide tends to have more hollow advanced waves.
Inside -Waves or whitewater close to the shore, where we usually hang out
Outside -Further out, where waves 1st break and beyond
Right -Wave breaking to the right from surfer’s perspective, left from shore. Regular foot surfers (left foot forward) are facing the wave, easiest way to surf.
Left -Wave breaking to left. Goofy foot surfers (right foot forward) are facing wave.
You are better off taking off at a angle for a few reasons: That’s how you properly surf a wave, It’s safer (less pear dives) and extend ride time by going down the line.
Ideally, you want to as close as possible to the shoulder of the wave at all times.


Please sign and present this completed form to Matt Cole or another University of Surfing Instructor with your payment in full when you first arrive at the beach. Please be sure that you are in the South lot at Linda Mar and that your are not joining a group with another surf school.


Download Waiver in PDF


Download Waiver in Word





Please read and be certain you understand the implications of signing.

Express Assumption of Risk Associated with Sport, Venue Use and Related Activities.


I, _________________________________________ do hereby affirm and acknowledge that I have been fully informed of the inherent hazards and risks associated with University of Surfing, transportation of equipment related to the activities, and traveling to and from activity sites in which I am about to engage.  Inherent hazards and risks include but are not limited to:

  1. Risk of injury from the activity and equipment utilized is significant including the potential for broken bones, severe injuries to the head, neck, and back or other bodily injuries that my result in permanent disability and death.
  2. Possible equipment failure and/or malfunction or misuse of my own or others’ equipment.
  3. I AGREE THAT I WILL WEAR APPROVED PROTECTIVE GEAR AS DECREED BY THE GOVERNING BODY OF THE SPORT I AM PARTICIPATING IN.However, protective gear cannot guarantee the participant’s safety. I further agree that no helmet can protect the wearer against all potential head injuries or prevent injury to the wearer’s face, neck or spinal cord.
  4. Variation and/or steepness of terrain, variation or changes in surfaces including but not limited to snow surfaces, ice, bare spots, rocks, stumps, debris, cliffs, trees, fences, posts, trees, light poles, signs, buildings, roads, walkways, ramps, rails, stairs, pyramids, manual pads, bowls, half-pipes, jumps, padded and non-padded barriers, other persons, and other natural and man-made hazards.
  5. My own negligence and/or the negligence of others, including but not limited to operator error and guide decision making including misjudging terrain, weather, riding surfaces or other obstacles.
  6. Exposure to the elements and temperature extremes may result if frost nip, frost bite, heat exhaustion, heat stroke, sunburn, hypothermia and dehydration.
  7. Dangers associated with exposure to natural elements include but are not limited to avalanche, rock fall, inclement weather, thunder and lighting, severe and or varied wind, temperature and other weather conditions.
  8. Accidents or illness occurring in remote places where there are no available medical facilities.
  9. Fatigue, exhaustion, chill, and/or dizziness, which may diminish my/our reaction time and increase the risk of accident.
  10. Impact or collision with other athletes, spectators, facility employees, pedestrians, motor vehicles, and cyclists.

*I understand the description of these risks is not complete and unknown or unanticipated risks may result in injury, illness, or death.


Release of Liability, Waiver of Claims and Indemnity Agreement

In consideration for being permitted to participate in the above described activity(ies) and related activities, I hereby agree, acknowledge and appreciate that:

  1. I HEREBY RELEASE AND HOLD HARMLESS WITH RESPECT TO ANY AND ALL INJURY, DISABILITY, DEATH, or loss or damage to person or property, WHETHER CAUSED BY NEGLIGENCE OR OTHERWISE, the following named persons or entities, herein referred to as releasees.


University of Surfing, Matt Cole and any instructors working with University of Surfing


  1. To release the releasees, their officers, directors, employees, representatives, agents, and volunteers from liability and responsibility whatsoever and for any claims or causes of action that I, my estate, heirs, survivors, executors, or assigns may have for personal injury, property damage, or wrongful death arising from the above activities whether caused by active or passive negligence of the releasees or otherwise.By executing this document, I agree to hold the releasees harmless and indemnify them in conjunction with any injury, disability, death, or loss or damage to person or property that may occur as a result of my engaging in the above activities.
  2. By entering into this Agreement, I am not relying on any oral or written representation or statements made by the releasees, other than what is set forth in this Agreement.
  3. This agreement shall apply to any and all injury, disability, death, or loss or damage to person or property occurring at any time after the execution of this agreement.


This release shall be binding to the fullest extent permitted by law.  If any provision of this release is found to be unenforceable, the remaining terms shall be enforceable.



S/__________________________________                                    _______________________________________                             _________________________    

Signature of Adult Participant                                                      Name of Adult Participant (Please Print)                                             Date


FOR PARTICIPANTS OF MINORITY AGE:  This is to certify that I, as Parent, Guardian, Temporary Guardian with legal responsibility for this participant, do consent and agree not only to his/her release of all Releasees, but also to release and indemnify the Releasees from any and all liabilities incident to his/her involvement in these programs for myself, my heirs, assigns, and next of kin.


S/____________________________________                                                  _______________________________________                  ______

Signature of Parent or adult legal Guardian if                                                      Name of Parent or adult legal Guardian (Please Print)

Participant is a Minor, and by their signature,

they on my behalf release all claims that both

they and I have

________________________________________________________________                                  _________________________

Name of Minor (Please Print)                                                                  Date

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